The stakes are high

Even though we hyper-specialize in serving Christian companies & causes, our team has worked with Fortune 500 brands such as Microsoft, Intel, Prudential, Facebook, Salesforce, and Walmart, bringing world-class brand expertise and execution to the table.

Your Starting Team

  • Jef Miller - Principal

    DESIGN & EXPERIENCE

    Jef leads the Salt & Wine Collective, bringing award-winning expertise in brand strategy & design, innovation & automation, and integrated digital & event marketing to the table. Jef has a track record for helping brands effectively reach new markets through thoughtful experiences, bold ideas, brand storytelling, and high-impact design.

    He has crafted non-profit and tech startup brands and subbrands from the ground up including Backyard Broadcast, Convoi, and Peer Summit, and worked on brand and experience design projects for corporations like Intel, Salesforce, McAfee, Facebook, NeuroPace, and Fork Films.

  • Steve Brock - Sr. Strategist

    ENGAGEMENT & INNOVATION

    Steve brings industry-leading brand strategy, innovation, and social-minded marketing (constituent activation for nonprofits and corporate social responsibility for corporations) to the table. Steve Brock is the name in Christian branding with decades of delivering powerful brand experiences under his belt.

    He has led branding projects with corporations like Microsoft, Walmart, Rain Bird, and Safeco Insurance to nonprofit organizations such as the American Bible Society, Cru, American Red Cross, Compassion International, Focus on the Family, The Salvation Army, and World Vision.

  • Kay Edwards - Sr. Researcher

    INSIGHTS & VALIDATION

    Kay brings national leadership in research for faith-based and mission-driven organizations to the table. Kay can quickly see patterns and derive meaning in complex situations - giving brands a strategic edge.

    She has helped hundreds of C-level brand leaders see their audiences and markets more clearly, helping them efficiently assess new opportunities and address strategic challenges. She and her team has provided customer research, market analytics, planning, and organizational development to both for-profit and nonprofit organizations including Cru, Chick-Fil-A, InterVarsity, and Thrivent.